Take a few minutes today to create your three to five go-to statements regarding your business/leadership. Why? Because all of us consistently find ourselves being asked the same questions about one or both of those topics. In each individual conversation, we typically convey that message in a different way each time. Sometimes we do exceptionally well and our answer is on point. Other times we completely miss the mark and leave the other person confused or doubting our abilities. In order to convey confidence and ownership, create your three to five go-to statements and eliminate the variability.