Have you been told “your brand doesn’t matter, just get out there and get started!” I heard that from time to time in the early days of starting Legend and it was always perplexing to me. Having come from the corporate world, I learned early in my career that your brand matters, both your company brand and your personal brand as a leader. If you do not establish it, someone will establish it for you. Your brand is more than just your logo or your ads, it’s what you personally stand for and therefore what your business stands for. It is the promise we make to our customer and the experience we deliver to them. If you have heard this advice and have held off on establishing your brand, take the time today to create what you want your business to stand for; the promise you want to make, and the experience you will deliver.