When Perfect Becomes the Enemy of Good: In this ever changing landscape of business, we can become very unsure of what “good” is when we try to deliver to our customer/client. In those moments, we focus on perfection, and in those moments perfect becomes the enemy of good.

We aren’t sure of what “good” looks like, but we know what “perfect” looks like in our minds, so we strive for that. However, in striving for perfection, it takes us weeks and months longer to deliver on “perfect” instead of quickly arriving at “good.” So how do you learn what good is? The answer comes from our customer!