In episode number 3 we are going to focus on the idea: failure should fear me.  If you think about the best leaders, mentors, and influential people you have known or learned about, would you agree that they all have this attitude?  Failure should fear me. That’s super powerful, right?

You know that we cannot fear failure if we are going to be successful in business.  We have talked over and over again about the fact that we have to fail in order to get the answers we need in order to best chart our course.  Being afraid of failure means being afraid of getting the answers you need.  We can’t be afraid of that.

So for me, I say, failure should fear me.  Because I am going to take failure, I’m going to use it to my advantage, I am going to learn all that I can about that failed attempt, and I am going to take that knowledge, I’m going to be stronger, smarter and better for it, and I am going to make it happen.

I have failed in my business.  Jeff Bezos of Amazon failed.  Russell Brunson of ClickFunnels failed.  Sam Walton of Walmart failed.  Steve Jobs of Apple failed.  And so on and so forth, right?  The biggest brands that we can think about.  Those leaders failed.   If they can look failure in the eye and say, “failure should fear me” because of the power I’m going to gain over my business because of it, then why can’t we?

So as I always do, let me ask you, do you agree that the trait of an amazing leader is to not fear failure?  if yes, do you embody that attitude and skill?  If you don’t, how do you start?

Be Legendary!

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