If you don’t believe in you, who will?  It is an obvious question.  When we hear it many of us say, “Yeah, yeah, I believe in myself.”  But in reality, we are are saying yes with our mouths but not with our minds.  We don’t really believe it . . .  

So, let’s focus on belief today.  Ask yourself: if I don’t believe in myself, who will? 

Remember that you are bringing yourself to your business.  You are bringing yourself to your copywriting sessions, your sales calls, your pitches, your service offers, your product creation, etc.

It reminds me of the Mucinex commercial, where the mucus wants to show up and tag along and you kick him out with Mucinex.

Well, you can’t let your Debbie Downer show up to wreck your business.  You have to believe in you.  You have to bring your best self to your business.  You have to believe you are offering an amazing service, a great product (not perfect!) but what people need right now!

So many of us think: “Well, I will write all of this and say my product is great, but it’s not great, it’s not where I want it to be, so it’s hard for me to say that.  I want it to be so much better!”  So because you don’t see the good, how can you write about the good?  How can you sell the good?  You can’t. You sell the mediocre. Who wants to buy mediocre?

Do you realize that the customers who are ready to buy from you right now don’t know it’s not perfect?  They know what you are bringing them, they know the problem you are solving for them, and to them, it’s perfect.  So see it through the eyes of your customer!  Write from the eyes of your needy customer!

If you don’t believe in yourself, if you don’t believe in your product, can you really convince anyone else to believe in it. either?  Probably not.

So stop sabotaging yourself!  Change your mindset.   Sell your product as it is right now.  Make promises for what it can do.  You can make it better, but don’t sell it from a position of “it could be better” because then everyone will simply wait until it is!

Be Legendary!