Last week we touched on why fear is the driving force preventing us from living life on our terms.  Today we are diving into the 1 rule you must master in order to overcome the fear and move towards the life you want to live.

Did you know that pain and pleasure are the two fundamental human drivers?  You very much want the pleasure of a fun life, a life of freedom. But that fear of pain far outweighs your desire to live freely.  What pain?  The pain of screwing up.  The pain of making a mistake and tanking the career or business you worked so hard for.  The pain of changing so much that you lose everyone around you.  That pain.

When pleasure and pain are equal, the majority of us will choose the avoidance of pain over the joy of pleasure.  

So like most human beings, you will continue to live your day-to-day life without change because the fear is just too great.

If this is where you are right now, if you want to change, if you want to live without worrying about the car you’re “supposed” to drive, or the house you are “supposed” to live in, but you’re afraid, know that you aren’t alone in that fear.

It’s completely human.  

It’s normal.

But let me wager a guess to say that you don’t want to be normal.  That’s the entire point as to why you are listening to this episode right now.  

You are listening because I promised last week that I would share with you what you must do, the one rule you must follow, that when you master it, you will be able to change all of the other rules in your life and live on your terms.

What did I tell you last week?  

It was one word.  

Do you remember?


That’s right.

In the corporate world, you must add value and be seen as consistently adding value as a means of benefiting the company.

In the business world, you must add value to your customer and do it better than your competitors.

For both, you must become an irreplaceable asset in the marketplace.

It sounds both promising and scary, am I right?

I get it.  So if it sounds good, then the scary part is how exactly do you become irreplaceable?

How do we get you there?

The answer is truly simple, you must learn how to provide consistent, exceptional value.

This is what you have strived for without even realizing it.  You want to add value, be valuable, and “make things better.”

When you do that, you feel it in your gut.  You know you’re on the right path.

Gut check time.  

It’s time to answer a critical question: Are you adding value?

Join me next week to learn exactly what it means to “add value.”

Be Legendary!